The lightening rod attracts the electrical charge, directing the strike to a ground.
The common ground stake that all the rods tie in
to in intricate grid like fashion. Your real estate website is like that. The hardworking round the clock videos on real estate and the local community you serve bring traffic, eyeballs and ears to your website.
All your blog posts, podcasts, social media, sharp uploaded images, well written copy do the same. Put your property, your area, your brand on the map. Creating a tractor beam to pull in traffic. To hit the audience like lightning, but then retreat, return with that viewer, surfer to the real estate beehive, your website.
With marketing you want to hit as large an audience as you can. And to tap them on the shoulder often, frequently to stay in their consumer thoughts.
When they think real estate, you want to be the image in their head that appears in neon, branded deeply as the go to source, now or years from now.
Above the rest, uniquely different and creative. You want to get the attention of the customer, to picque their interest. You want to build their desire and then kick them into gear to get in to action. All your media streams should have the same common mission, built with the same goal, purpose in mind. Are you using all the media streams, feeding them to attract, provide information, some "real estate lightning
"? For example, real estate video
...you need to be shooting, editing, uploading and weaving real estate video
in to your listing marketing. It's beyond time actually if you consider 100 million folks watch over one billion videos...EACH MONTH.
Maine REALTOR Andrew Mooers