Maine Real Estate For Sale !


Your Real Estate Blog, Videos, Podcasts Are Like A Lightening Rod Attraction Redirecting On Line Buyers, Sellers To Your Website.


The lightening rod attracts the electrical charge, directing the strike to a ground.

The common ground stake that all the rods tie in lightningto in intricate grid like fashion. Your real estate website is like that. The hardworking round the clock videos on real estate and the local community you serve bring traffic, eyeballs and ears to your website.

     All your blog posts, podcasts, social media, sharp uploaded images, well written copy do the same. Put your property, your area, your brand on the map. Creating a tractor beam to pull in traffic. To hit the audience like lightning, but then retreat, return with that viewer, surfer to the real estate beehive, your website.

     With marketing you want to hit as large an audience as you can. And to tap them on the shoulder often, frequently to stay in their consumer thoughts.

When they think real estate, you want to be the image in their head that appears in neon, branded deeply as the go to source, now or years from now.

Above the rest, uniquely different and creative. You want to get the attention of the customer, to picque their interest. You want to build their desire and then kick them into gear to get in to action. All your media streams should have the same common mission, built with the same goal, purpose in mind. Are you using all the media streams, feeding them to attract, provide information, some "real estate lightning"? For example, real estate need to be shooting, editing, uploading and weaving real estate video in to your listing marketing. It's beyond time actually if you consider 100 million folks watch over one billion videos...EACH MONTH.

Maine REALTOR Andrew Mooers | 207.532.6573

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Comment balloon 7 commentsAndrew Mooers | 207.532.6573 • December 12 2009 06:02PM


Hi, Andy. GREAT picture...sure makes your point. I love the idea that once you put it out there, you can get some sleep and it keeps working!

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) almost 11 years ago

Like planting a real estate garden...a chia pet that brinks back blosson after blossom. But you can not harvest unless you plant the many real estate seeds needed to get the word out about your new listing. Don't keep it a secret. Go global, world wide because you can now with the help of tons of neat tools. The days of just a sign sliced in to the lawn, a local ad with so so copy, a hastily taken black and white poloroid are over. Been over. Thanks for popping in Leslie.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 11 years ago

Very cool picture and an even better post, I really do need to focus more on the real estate aspect of my marketing!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) almost 11 years ago

Andrew -

Good advice.  Thanks for the "Realtor TV" link also.

Posted by Joel Prince, Hixson/Soddy Real Estate Broker (The Principle Group, Inc) almost 11 years ago

Thanks Russ and Joel. You list a property...that is only the beginning. Load the real estate howitzers, and start sending wave after wave of media splash about the listing in every form of showcasing of the property available on earth. The days of just one element of marketing real estate are over. Not just a write up, not just images, not just video, not just blogs, podcasts, social media's a combination of them all because you and I have five senses..not just eyeballs, ears to get attracted, aware of real estate with.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 11 years ago

Andrew I think you hit the nail on the head with your title. It should always be about getting consumers to your website.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) almost 11 years ago

Hi Andrew!

Thanks again for another great post!

Getting clients to your site is like fly fishing!

Posted by Lesley Burton-Dallas, Environmental Consultant (Turtle Clan Global) almost 11 years ago

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