Static, empty houses with no signs of life. Like a nuclear attack just hit and everyone is gone, huddled at the civil defense bomb shelter.
That's not the feeling you want with the real estate video you put together to help showcase, market, ultimately sell the place you just listed. Sooooo, this video has some stand in black and white actors for affect, to help transport the viewer to the property.
Think of a buyer who has three hours to kill at a major city airport. He fires up the laptop or blackberry with his legs out stretched. Suddenly he is on a farm in Linneus Maine...walking the fields, hearing the sound of the brook, touring the Victorian home. And meeting the "black and white" actors.
Can you spot them in the video and see how this virtual "open house" that is ready 24/7 on the buyer's schedule, not yours is the way to roll. Real estate video...still tapping your fingers wondering if it is a passing fad? Watch a few of the live narrated ones and not the vertigo sea sickness slide shows with music and you'll see how they hit you, motivate you, and if done right excite you into calling, emailing and actually making the trip to visit. By the time they get here, they have already seen the place, been all thru it, emailed a link to their parents, brother Bob in Oregon or overseas. Video for selling real estate...remembering audio is 40% of the "experience" if done right, Capture the video clips, the audio bites and weave them into story, the movie, the presentation. Also, with everything now color, unlike the early years of television and the infant Hollywood movie industry or when films were shot in New York City, using something out of the ordinary like black and white can have a dramatic effect. To a point and like everything, use sparingly to shake it up, get noticed and produce a simple but effective video presentation of the property you want to sell.