Mr or Ms Internet Looking-For-Real-Estate Surfer is tooling along, hunting for some low cost, attractive say land with the hopes to build a home, set a travel trailer or just own for awhile.
This buying prospect is on the ball, but has a 28.8 dial up location and in an area of no hope high speed..the Hughes Net bird does not hit this canyon hidden location in East Overshoe Wherever They Live on the planet.
The surfer's Commodore 64 is slower than slow and designed for a fast paced game of black and white pong...remember that game? So when they slide into your real estate site, don't frisk them, shake them down and make them give you their blood type, religious affiliation, or a slew of other annoying details. Making them register before they get a real estate bone or biscuit is wasting their time.
You have about six seconds to get them to wander deeper into the site or vanish like the "Shadow".
Let them browse, make it easy, make it fast and helpful without cartwheel firework flash and blinding arch welder colors pulsating across their small antique screen.
They should be able to easily access not just real estate information but blog entries on subjects they care about, need help with. Loaded up like a real estate buffet so their eyes get big, they realize hey, this one is different, well stocked, my kind of real estate site. Zing. Let them go at their speed but like a call being traced, keep them on the line, parked at your site grazing, gleaning, absorbing your well compressed videos on the local community that are streamlined to load like lightning, with handy links to this and that about the area you serve, the one you are supposed to be the tour guide, the local expert. You got the local subject covered backwards and forwards. Websites for real estate...are they pretty, stunning but vegetarian and lacking beef, substance and bland after a few hunt and peck visits to find something to "eat", to sink your teeth into? Give them real estate steak, not bread crumbs or just bread / water as if they are in lock down at your prison like institutional same ole same ole site that was store bought and worth about ten percent of what you paid for that cookie cutter operation.
Maine REALTOR Andrew Mooers - Maine, This Is What Has Been Missing...Until Now In Your Life.