Ready, set, load the cart.You have sixty seconds to wheel around the aisles of a grocery store filling your cart. Then careening wildly to the original starting point by the time the whistle shrieks as the mad dash ends. You head to the meat section, the health and beauty aids. The gold plated section of the store. If you were a smoker, professional drinker, you might hit the sin section. The object to get the most dollar volume in the cart during the time period you have to work with. Beat the buffet thinking. Gouging, binging, both hands raking in the product, your two feet a blur as you weave, bob, negotiate the aisles to find the good stuff. Quickly. Pronto, hurry hurry helter skelter fashion.
Real estate listings are like that...lots of low hanging fruit..some good, some not so good. Other listings too high to bother reaching for, the ones with no hope of selling in your lifetime.The people who own the real estate come in all types, temperments too and are you a good match with the guy/gal that is on the deed title to that real estate you are about to list, market, and hopefully sell? Some listings take years to secure when the timing is right. Some fall in your lap. The easy ones are the ones that make me nervous when they seem to sell themselves. Heading to the closing like a cart without a driver, or broker. As if they have a gps device guiding them when most sales you have to steer, direct, clear the path to that lawyer or bank big table. You know, to get to the surface you slide the keys across while a check is returned in your direction with your name on it. The place where you shake hands and head out the door to round up more checks, pass more keys at the real estate checkout. And the listing period is the clock ticking, to market, find the buyer, get to the closing. Each listing is like launching a car down a super highway on ramp, merging with six lanes of other similar listings to compete in the real estate traffic. What makes your listing different, how to make it stand out, to avoid an accident that throws it into the break down lane. Swivel your head, watch out for the rest of the real estate traffic and get your product driven to the front of the line, to shine above the rest as the cream of the crop, best of the bunch, pick of the pack.
Knowing when to do what with the marketing of the place, the contact with the prospects and experience of what is worth your time, what is wasting it. To be a good real estate utility broker, you need to be able to see the pattern of the store...or the highway, and how to get to the check out. To know in each deal there IS a check out and obtainable end in sight that makes you the money that you use to buy those groceries on the other 51 weeks that you don't play the grocery game for free. Don't spend too much time jawing in this aisle, stay away from these areas that waste time or make you spend too much money with little or no return. Real estate shopping when you are hungry is a good thing..if you are not hungry, you don't work as hard. It's not as important. Ready to load up the real estate cart and take a load to the check out so you can do it again?