The Romans preached eat, drink and be merry and often left out the part about dying tomorrow.Real estate to die for, drop dead gorgeous property. Luscious, succulent, explosive flavors like these Maine raspberries picked and eaten ravenously. Our job as real estate professionals is not peddling property that when you come back to your senses is not what the buyer thought he/she/they saw, experienced during the fun and games leading up to the purchase. Just before everything went somewhere in a hand basket when the real estate courtship stopped.
Over the top real estate claims, boasts, and hyper-featuring way way beyond the actual property is not salemanship. It's real estate spin or manipulation but is not the actual property you are selling, marketing, promoting. Getting the interest of a real estate buyer with well shot imagery, interesting angles. Adding in well written descriptive copy and helpful narrated live video/audio touring the property inside and out is the key. Prompting them to ask questions. Sending them more follow up information, more images, and local community videos is the mission. Then making the desire within them to come actually see the place first hand the next goal with the final hope...the buyer gets into action and purchases. But if you go over the top and make exagerated claims, use images not even from the neighborhood or early photos that do not reflect the place now, oh oh. Oops.