Maine Real Estate For Sale !


A Real Estate Hangover With Intoxicating Imagery, Video, Copy. (Groan..Can You Please Whisper?)


The Romans preached eat, drink and be merry and often left out the part about dying tomorrow.

Real estate to maine raspberry imagedie for, drop dead gorgeous property. Luscious, succulent, explosive flavors like these Maine raspberries picked and eaten ravenously. Our job as real estate professionals is not peddling property that when you come back to your senses is not what the buyer thought he/she/they saw, experienced during the fun and games leading up to the purchase.  Just before everything went somewhere in a hand basket when the real estate courtship stopped.

     Over the top real estate claims, boasts, and hyper-featuring way way beyond the actual property is not salemanship. It's real estate spin or manipulation but is not the actual property you are selling, marketing, promoting. Getting the interest of a real estate buyer with well shot imagery, interesting angles. Adding in well written descriptive copy and helpful narrated live video/audio touring the property inside and out is the key. Prompting them to ask questions. Sending them more follow up information, more images, and local community videos is the mission. Then making the desire within them to come actually see the place first hand the next goal with the final hope...the buyer gets into action and purchases. But if you go over the top and make exagerated claims, use images not even from the neighborhood or early photos that do not reflect the place now, oh oh. Oops.


Real estate expectations...your job as a real estate broker is to create the image in the buyer's head using a delicate, well chosen weave of images, video, copy. Then backing it all up with Mr Tour Guide, high-on-his-local-area polish on top of that.

Being helpful, service oriented and honest is the key.

ME REALTOR Andrew Mooers - Maine, You Have No Idea What You Have Been Missing..Til You Get Here. | 207.532.6573

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Comment balloon 4 commentsAndrew Mooers | 207.532.6573 • July 24 2009 10:00AM


Andrew, those raspberries do look luscious. Great post - many agents really need to put more thought and time into marketing their listings.

Posted by Kathleen Daniels, Probate & Trust Specialist, Probate Real Estate (KD Realty - 408.972.1822) about 11 years ago

Kathleen..those berries are everywhere and hard to resist as you tour a buyer of a backyard where they are growing. Guilty of eating a few handfuls and will mail you some! I think time is the key to the marketing. First, how do I approach this brand new listing..and then the time to do it right the first time without saying, oh well, I'll come back later and blah blah this or that. The follow up never happens as the real estate production conveyor belt keeps on turning.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 11 years ago

Hi Andrew, Would you pack me up as many of those Maine raspberries as you can pick and send to me by overnight express? ....ok, I didn't think so but they look really delicious.

Posted by Shirley Parks, Broker, 210-414-0966, San Antonio TX Real Estate (Sands Realty 210-414-0966) about 11 years ago

Shirley..the dinner bell is need some vittles. The guy in the brown truck just left and we'll see what brown can do for us getting you a box or two too! These fellows below are not quite ripe enough..will use this for another blog on timing, timing, timing - the new three most important things in real estate and raspberry picking!

underripe maine raspberries

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 11 years ago

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