Long winded ad copy, lousy big as an outdoor drive in slow loading images that are dark, grainy, not cropped properly and lots of wordage that just wastes time.Ads for real estate that are like someone had a blank canvas and just hurled balloons of paint helter skelter at them. Wouldn't it be super if you could just shovel in all kinds of information, any old images, a thrown together collection of video clips and voila, the real estate trash compactor and garbage disposal would snip this, tweak that, give it an over all polished enhancement? Maybe the reason the final product does not come out effective or coherent with a wallop of excitement or punch to make an impression is because too many cooks in the kitchen in a large real estate office.
If everything is delegated and no one is cross trained it is like whispering something important to the fellow to your right who does the same down the row. And the final holder of the secret is asked to repeat it back and whoa, that information distortion is nothing like the original message. With the tighter economy, army of one real estate agents/brokers are tackling the job quickly, efficiently. From start to finish with total hands on from listing, marketing and to the closing of real estate they can watch costs and run circles around Goliath mega offices that are slow and getting more sluggish as key office staff is reduced, eliminated. David's that know everything about the listing, the owner, that shot all the stills, flimed and edited the video, wrote the copy for the blogs, mls insertion and local ad can are effective real estate snipers in the local market pulling down the low and high hanging real estate fruit one by one. There is no waiting for the next guy on the team.