Local television news operations in your home town or city if you had such an outlet used 16 mm film to capture stories.
You loaded the acetate into the camera, shot your story, and then the fun part started. Editing. Ugghh. Two reels, one with the developed film, the other for take up. Scanning each frame to see where to make the cut. Not so forgiving or easy to restore like today's digital video if that cut was a botch up or you changed your mind.
Cementing, yes cementing the film ends without the piece now on the editing room floor with glue. Yes special glue. Hoping it does not dry out and break from multiple edits that feed thru the projector.
Time deadlines to get on the 6 o'clock news.
If a car wreck happened a half hour before the broadcast, no way it is going to make the next newscast as not enough lead time unless Mr Home Movie caught it on 8mm with no edits and everything could be processed fast enough.
For a real estate broker, unless the place was a million dollar Beverly Hill Estate caliber listing, shooting film, editing, adding music and voice over to the magnetic strip on the side of the film and opening/trailer graphics was not an option.
No fax machines yet either although ERA had a moving machine that jumped on the idea for all it was worth with much success when they were first coming out. Video. Not sprocket holes to advance or jam up the projector anymore. Life is good.
Today's real estate video is so easy.
The time involved, the learning curve, the cost of electronics so reasonable that you don't need a degree in film production or broadcast experience to produce videos anymore.
And like desk top publishing, desk top editing of video and audio for narrated tours and podcasts do not take up big chunks of time from your real estate day.
So when you hear others or even yourself say "Video is going to be big, I've got to get started on it one of these days" remember time is ticking by. Everyone else is herding into that powerful way to market your brand, showcase your property and give the customer, both buyers and sellers what they demand.
Video for real estate ...what's your excuse today for the delay?
The obstacle of where to store or park what were once huge elephant size files has been conquered. Your digital camera has video option and your market is a little slower.
You have the time, and lots of helpful folks in here and on forums to give you a video leg up.
The properties for sale, your listings deserve real estate video.
The full motion, with natural sound captured at the listing kind. The seller wants video, you the agent, broker better be delivering the show and tell most misunderstood, under utilized market tool in the family bar none.