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Be Glad You Were Not Making Real Estate House Tour Videos In The 1970's.

    

Local television news operations in your home town or city if you had such an outlet used 16 mm filmvideo frame to capture stories.

  You loaded the acetate into the camera, shot your story, and then the fun part started. Editing. Ugghh.  Two reels, one with the developed film, the other for take up. Scanning each frame to see where to make the cut. Not so forgiving or easy to restore like today's digital video if that cut was a botch up or you changed your mind. 

Cementing, yes cementing the film ends without the piece now on the editing room floor with glue. Yes special glue. Hoping it does not dry out and break from multiple edits that feed thru the projector.

Time deadlines to get on the 6 o'clock news.

If a car wreck happened a half hour before the broadcast, no way it is going to make the next newscast as not enough lead time unless Mr Home Movie caught it on 8mm with no edits and everything could be processed fast enough. real estate you tube video

For a real estate broker, unless the place was a million dollar Beverly Hill Estate caliber listing, shooting film, editing, adding music and voice over to the magnetic strip on the side of the film and opening/trailer graphics was not an option.

No fax machines yet either although ERA had a moving machine that jumped on the idea for all it was worth with much success when they were first coming out.  Video.  Not sprocket holes to advance or jam up the projector anymore. Life is good.

     Today's real estate video is so easy.

The time involved, the learning curve, the cost of electronics so reasonable that you don't need a degree in film production or broadcast experience to produce videos anymore.

And like desk top publishing, desk top editing of video and audio for narrated tours and podcasts do not take up big chunks of time from your real estate day. 

So when you hear others or even yourself say "Video is going to be big, I've got to get started on it one of these days" remember time is ticking by. Everyone else is herding into that powerful way to market your brand, showcase your property and give the customer, both buyers and sellers what they demand.

Video for real estate ...what's your excuse today for the delay?

The obstacle of where to store or park what were once huge elephant size files has been conquered. Your mooers realty logodigital camera has video option and your market is a little slower.

You have the time, and lots of helpful folks in here and on forums to give you a video leg up.

The properties for sale, your listings deserve real estate video.

The full motion, with natural sound captured at the listing kind. The seller wants video, you the agent, broker better be delivering the show and tell most misunderstood, under utilized market tool in the family bar none.

Maine REALTOR Andrew Mooers - Capturing And Marketing Maine Real Estate

info@mooersrealty.com | 207.532.6573

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Comment balloon 9 commentsAndrew Mooers | 207.532.6573 • April 02 2009 05:38AM

Comments

Great points. . I can't even imagine how agents did a virtual tour in the 60's

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 11 years ago

We have evolved in the last thirty years.  Technology is great. 

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ yesmyrealtor@gmail.com (Real Estate One) over 11 years ago

They didn't. It was not rock chiseled sketched with stratchings but your average listing would not have one, and the public did not have the option to view either so today we have it so easy Fernando!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 11 years ago

Just wanted you to know that I thought your post was so terrific I reblogged it. Make sure to join and post to REEL2REALTORS group on Active Rain

Posted by Janice Roosevelt over 11 years ago

Intresting walk back in time.  Back in the 70s, I produced a few TV spots for a local attorney.  It was write, shoot, edit, edit, edit, edit, edit. 

Today, I can do all of it on my PC.  Granted I've not perfected my skills, but I plan to this spring. 

 

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 11 years ago

Hi Andrew

Understand post, there is a whole world of video tours, faster, better and with less cost.

Good luck and success

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 11 years ago

If you could shoot continuous loop, no edits in the old days, it was easy. But the physical edits were cut the film, that's in a place holder with clips, cement ends, and then hope that you did not later wish you had not cut out that "scene" or you cut too much or too little on the ends of scenes on the reel. All the while watching Mickey's little and big hands and knowing, come on come on, this has to air in less than an hour, etc time constraints. Still fun if you shot editing in your head so the pieces were already in the right order, nearly the right length and needed no voice over or audio level concern.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 11 years ago

Hi Andrew, Good post. Thanks for sharing.

Best - Sash

Posted by Sasha Miletic - Windsor Real Estate (RE/MAX Preferred Realty Ltd.) over 11 years ago

Become a subscriber on youtube . Need a few to hit 1000! Thank you!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 4 years ago

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