Making it easy to browse, shop and not with a clock ticking to have to buy today, is that your real estate marketing approach?
Roger Mucci has a good Active Rain blog post now playing about the importance of patience in the "just looking" customer. And the wait for it, wait for it, here it comes a purchase of your goods or service eventually.
Real estate is a big purchase and timing, study is important to be in a position to pull off the buy or sale of a property.
So it makes sense to take everyone serious. Don't make them feel dumb or awkward. Whether buying today or just nibbling, grazing and getting ready to pull the trigger down the road. Make it happen at the speed the customer, client feels most comfortable traveling. Let him, her know can I help you and back off when they say just looking. Let them and don't hover. Videos are so so easy at not tying you up but available around the clock for the best time for the buyer to sneak a peak. No matter what time of day, weather, location the buyer is in or what device he or she is neck reining.
If your real estate website is loaded like an endless buffet. All the property types, listing prices, real estate locations making the mouth drool, jaw drop.
Where no cover charge, no entry paperwork to get through the gate like at Disney Land or World.
Come on down, glad you are here attitude, tone obvious as genuine.
And not a continental breakfast approach or a token offering unless you are ready to buy right here and now.
No sleazy, cheesy rewarmed frozen junior size muffin and coffee that tastes like a brown crayon was dipped in warm water from a garden hose.
Treat them all with respect. The way you would want to be approached and handled. If what you peddle for properties, listings are loaded to the gills with information, imagery, helpful links, aerial maps, videos, surveys.
And one after another spilling out into the lap. Filling the air around the hand held device owner, the real estate marketing should be always front row best you got.
Best seats in the house for the real estate round up, the FAQ, FYI that are just as important blog posts and real estate videos surrounding the buying and selling process. As you guide, navigate, educate and help get those concerns addressed. The missing information supplied. To aid in the hurdles of what is keeping this buyer or seller from taking action?
When you go shopping for a major purchase, today you know you are not planning to actually make it.
Either because more "home work" and education is needed on the real estate purchase to not look back over your shoulder.
And think boy was that a mistake. Have regrets. Thinking it was jumped into, done way way too quickly without much thought.
Taking the time to line everything up in real estate, in any purchase or sale. No pushing or shoving.
You are just looking, browsing, kicking tires, considering the what if. The how and why.
And not sure what you want to buy or when to sell. Or you may never buy again. Not sell.
Decide where you are, what you have now is best for the situation. Still. Or something comes up that it is a change of plans. The property buying or selling is just on hold. Or not in the cards any more.
The timing of everyone's life is ticking differently.
But to be ready for when the real estate buyer or seller is too, means you are on. When everything lines up. The show is just starting, available when they are.
Today, next month, six years from now, your real estate agency, you as the agent, broker, REALTOR are open for business. Think of the "just browsing" real estate buyer as inching closer, working a bit, piece at a time toward the purchase. Chewing on it.
Just toying with it, talking, thinking about buying or selling real estate. That's all, enough for now.
Or the seller who calls, emails or visits but is not listing today as serious. Just careful or distracted and just not quite ready. He is not making your job hard by trying to tease and put off doing business.
That buyer or seller is not wasting your time. Eventually most of them are going to need your real estate services. Just maybe not this very second, not today.
Give both the real estate buyer and seller, your customers and clients time to be ready to need your services beyond the "just looking" stage.
Be open for business, helpful in any way you can and take all the real estate buyers and sellers seriously any moment of any day.
Like the Hard Rock says, has for a motto, "love all, serve all". Let 'em into your online viritual, actual real estate office. To see what you have, ask questions without any pressure, any regrets they contacted you even if not ready to buy, sell real estate today.