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Don't Ask Don't Tell Real Estate Marketing Not A Good Approach.

The new real estate listing just got signed on the owner's kitchen table and everyone should be pretty darned excited.

window dream farm photo The marketing of that property is a serious matter. Don't keep anything a secret, left in the background.

Nothing held back in the details, imagery, video and wild blue yonder coast to coast marketing right?

Well if you want to make a splash in the very large, rather deep Internet marketing pool where 85% of real estate buyers hang out, it means work.

Lots of time put in to each and every real estate listing.

How many images do you take, use for starters on your real estate property listing?

The early days of a home saying "cheese" and getting two or three exterior black and white Poloroid mug shots and the image peeled off the negative for the local paper are over.

Today the real estate buyer many states and time zones away wants to get inside the property, around the community right now. They want to know what am I looking at from all outside angles of this place any way before wasting time actually hoofing thru it. That is where real video helps fill in the fuzziness nestled between the images, the copy you produce for each and ever place you list. It is not a "don't ask the property owner" much about the property listing day and age anymore. And in turn not be able to show and tell the real estate buyer much either or give them the  full run down of the place.

How you market needs to be full throttle. And telling a seller, don't worry, your property is on the Internet. That works for someone who does not spend any time there, does not have a computer or know what an email address is. But that small segment of the audience is on about 15% or less of the public.  You need to be everywhere on line with more images that are wider, more interesting and helpful. Have to have boatloads of copy information details beyond the yes, no and numbers in the multiple listing (mls) fields. The MLS is great for the standard 5 - 3 - 1 room shoe box ranch, or a simple house lot, land parcel with no improvements.

But so much is left out about the place, property listing when it has tons of features the quick down and dirty mls design shaves off, leaves out by nature, design.

The MLS remark line to give it all your got, hit the highlights of the property on the mls is like only have Twitter to tweet about the place. But no link to more possible. This is all she wrote. Or you get to write period.

Marketing real estateis like getting each and every listings, no matter what the price tag hanging off it has for number of zero places ready for the prom. Not just another dance but THE dance and show time for the property listing. And the local area song and dance juke box needs to be kept live, loaded, promoted too. The area flavor and spark of where the listings are is just as important as the property itself. Maine, boy, am I glad I live, work, get to play here.

I'm Maine REALTOR Andrew Mooers, ME Broker | 207.532.6573

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Comment balloon 7 commentsAndrew Mooers | 207.532.6573 • May 30 2011 07:29AM
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