The signal, message you generate as a real estate agent, broker, REALTOR is intended for who, or which groups?Or is no one in the audience relating to what you hunt and peck, post on a blog about real estate listings, life in your zip code and what happens there through out the year?
If the creation of recycled electrons is just for your own personal benefit, or acts as a narcissistic outlet of expression or attention getting, you may be doing a lot of solo work.But if you want, need others on line to chime in, come along side and recognize your efforts, there has to be something in it for them.
In the real estate service industry, taking the local area community information and individual property listings to the buyer is critical.
Delivered to them and not waiting for the initial call, click, stumble in to the real estate office from their end, on their own.
Where your shingle swings in the wind outside the real estate office is not as critical as your on line presence.
Because 85% of the pairs of eyeballs, eardrums are on line.
Clustered all over, around the information Internet highway and all of its social media stops, hang outs.
Local is not enough for a supply of real estate buyers. Especially if you happen to list, sell in a smaller rural state like Maine.
The face cards that get played in the real estate marketing in smaller rural, not urban city sections of the country are low priced, large acreage properties. Layed down in conjunction with low or no crime, healthy family values and safety for a retired, relocating real estate buyer.
If I needed to reach out and tap the shoulder of a lover of horses, that needs a large spread of farm land property, desires the old Maine farm house with original barn out back, the blog posts need to be on his/ her level. The tone, language, flavor of the marketing needs to ring loud and clear and get his/her attention. To be heard, noticed out of the loud buzz of other activity going on around the real estate buyer and in his/her head.
A real estate agent, broker, REALTOR who may own a Maine farm, grew up on one has a distinct advantage in crafting the marketing to attract as large an audience segment for that type of rural property. The lifestyle of what it is like on a Maine farm has to sing loud enough to be heard and attract buyers for this type of property. Handling it like a generic house or home listing with ho hum description, no excitement, not much media attention to imagery, video, details does not win more trip tickets to real estate closings.
What niche of the real estate audience, market do you serve and how do you get them to relate to your message? To connect, engage with you so that dialogue opens up, service is provided and the matchmaking of buyer, seller causes a real estate closing?
Maine, big state, wake up and start dreaming in blue and green.