Getting things out in the open for the world to see, know about, to discuss, explore, discover and learn about you is just as important advice to apply to listing, marketing, selling Maine real estate.How so you ask? When your property is listed for sale, details, information, lots of photos, full motion video, everything about the real estate is brought under the microscope. Everything open for review, brought out in to the sunlight for all to see.
The agent, broker, REALTOR selected for the important job of helping arrive at the value, marketing the property starts opening the doors to that home. Showing the world the area it is in. The details of the house layout, updates done. Features others would really appreciate. But not if they don't know about them because you clammed up. Kept silent. If it is kept a deep dark secret no one talks about, everyone loses.
Open the blinds, letting the sunshine all over and expose the property, the Maine real estate inside and out is the key. The seller get not hire you to kinda, sorta list the place. He or she do care that it sells. Have expectations. Made plans and their life is on hold until the property gets a SOLD sign rider panel screwed on the top of the "silent salesman".The one weathering four seasons parked out front of the listing with your colors, logo on it. That is scared of snow plows. Fears rejection and neglect or questions where is my agent, broker that showed up just to list the place and then disappeared ? Abandoned that property listing.
If a real estate agent, broker, REALTORdoes not start the matchmaking, flirting game with a property needing a buyer or vice versa, then it is much like winking at a girl in the dark. There are only two reasons property in Maine does not sell, when you boil it all down. Pricing that is shoot for the stars and hope for the moon. Not realistic and giving the seller, the owner of the propertythe wrong set of expectations and guess who is getting crossed off the Christmas card list at the end of the listing period.
Because you signed on for a figure he may have wanted but you knew from your CMA, gut, experiences with homes, property just like it that it was out of its class price wise. Sure cash buyers come along, but fluke sales is not how you operate and you don't have five years to find them. Wait for them to stumble in.
What a bank appraiser would say the places is worth is a target that needs to be kept in constant focus.
Marketing is more than the real estate sign speared in the front lawn, nailed to a building. More than a local newspaper ad in the real estate section once in a while too.
There are so many ways to market, expose properties these days that real estate agents, brokers, REALTORS need to roll up their sleeves. Get to work on blogs about the Maine property like this one on Active Rain. And producing local community Maine blog posts on sites like MeInMaine, and to sale and pepper links to those blogs, video platforms, real estate websites through out the social media sites where folks hang out. Direct mail brochures for the local walk in customer, the tourist information centers, for use to out of town folks not on line need production by the thousands.
Happy selling property owners who think you went the extra mile in the marketing which pleases that owner when they see the tons of clear, crisp images, detailed property information, and full motion real estate video.
And happy listing buyers who got the image, copy, video details they needed about the property, the community quickly are happy campers too. You saved them time. You fully exposed the property. Nothing held back. And the mls listing write up clearly spelled out the distinctive uniqueness every property listing has. Every real estate agent, broker, REALTOR has to fully describe, properly price, efficiently expose and market the listing so nothing is held back. Nothing about the property or the local community is kept a secret. Nothing stuffed, put in a dark far away place but is talked up, bragged about, descrined for the world to see, hear about, consider.