One little picture, one skimpy write up and that is what the ME real estate broker is using for bait, to attract and flirt with home buyers.Your Maine real estate buyer is thirsty, hungry, wandering from this site to that site and coming up short. Why are you making it so hard, keeping the property a secret or making the buyer who's time is just as precious as you the broker to get the details on a listing your office has?
Push away from the ME real estate office desk and go sit in the chair you reserve for a buyer. Seriously, do it. Look at the office from a buyer's viewpoint. What is hanging on your walls...the old 1987 picture of you and the little league team, but what is new, fresh, going to be of help to the buyer?
Same thing with the office lobby...photo board with tons of fresh helpful images, listing copy, bank programs and something that is going to help the buyer who wanders in and has two minutes to spend scanning the board while you the broker finish up with the ME real estate buyer, seller ahead of him?
Online, or in your brochures, newspaper ads, who writes the copy? Someone that has never been to the property and relying on your hen stratchings, cryptic symbols on the property shake down from the listing walk thru? Something lost in translation or just skimpy, not much to build a write up on? If the description is pretty much one that would fit 90% of your ME homes, land, farms, waterfront properties and is safe, it is luke warm. Like diet, skim milk, and leaving so much out for the buyer to act on. Whether he emails, calls, or wastes him time to visit your office.
If your presentation on the mls had 25 images, good ones, and extra copy on your own listing sheet to supplement all the mls spaces leave out about the uniqueness of the property, no video, then you are bringing a single shot pea shooter to the gun fight. The stakes are bigger and the buyer demands more information.