You unlock the door to a home you have no previous experience with. The owner is out of state and told you the secret hiding place for the key.As you enter and hear your footsteps echo on the well polished hardwood floor..you retreat to the front door to remove your shoes. This place is nice, preserved, almost museum like. Nothing out of place.
As a real estate broker, commissioned with the job to market this place, you have a blank canvas to splash marketing colors on. Your eye takes in everything within and outside of the four walls. Like a diamond cutter or a brain surgeon scrubbed for an operation..a crucial operation, you have a mission. How to begin the presentation, the marketing once you and the owner hammer our a price to run with that is in line with the market.
The images you take, the video you shoot, the copy you write, the excitement you have for the marketing end of this sale is crucial. This is not just another pretty house where you mechanically shoot just 8 images with the standard outside, rear, side view and one capture of each inside room. You don't operate that way right? Otherwise the thrown together marketing will shine thru, stick out on the mls and everywhere you market property as a botched Michael Jackson like plastic surgery job.
Haven't you seen a super property needing special treatment, more time and love put into the marketing that was a hatchet job, like a bad dream, a nightmare? And at the same time, you've noticed as a real estate professional a plain jane, nothing special property that was made to shine in the marketing, pushing it's low price, simplistic design. It was showcased, the good points emphasized but not puffed up or exploited.