When you list, market, sell real estate, the service is total knowledge of the property, whether it's an adorable cape cod with the white picket fence or 100 acres in the middle of nowhere on a remote river and in the deer infested woods of say Northern Maine.

Three words that buyers, sellers, lawyers do not want to hear you mumble are these when asked a question. "I don't know." Buying or selling real estateis a big big step in people's life. And if you are the listing agent for a property, when asked where are the property lines, you better know. How old is the roof or how long has that furnace been leaking? When does the seller have to move, has the water test been taken or appraiser been here? You need to have covered those areas with the owner.

Rarely should you look like a deer in the head lights when asked a series of questions about a place or if quizzed on what is taking this closing so long to happen.

An on the ball real estate broker is in touch with the bank involved in the sale, the lawyer working thru the right of way easement that was known from the beginning when the property was listed. He knows what caused that dip in the kitchen floor, what personal property is staying, that that antique light in the dining room is being replaced with a $200 allowance from the seller for another light fixture of the buyer's choice. A good broker asks questions, listens, pays attention and cares about all the details of the real estate sale. That is why he is a broker, not a CPA or a mortician. He loves, eats, drinks, thinks, sleeps real estate. That's what he does, who he is. The "R" is on his blazer for a reason, he earned that merit badge from effort, desires, passion for his profession.

     To bumble along and smile and say over and over "I don't know" when posed questions causes the buyer to think "I don't know if I want to buy this place..everything is so vague".  Or a seller to squirm in his chair and think "This guy seems distracted or somewhere else, or just is not that excited about the place like I am so maybe we need to find the phone book and go to the next guy on the list." If the buyer or seller have to fend for themselves for answers, details, why do they need a broker in the triangle? You are supposed to know the property and tons of information about the place pops to mind because you love real estate. And like the fellow that collects baseball cards and can quote statistics, history of all the cards, all the players and teams, you are the same sharp as a tack about property, the buyer, the seller, the process. You love property and study all the small details, the differences. AND you know about financing programs, about marketing with blogs, video, podcasts and email or direct mail campaigns. you've been around many lawyers, know your way around the registry of deeds, understand legalese 101, banking 304 and have the credits, scars, trophies to prove it.

     You are the same Mr Fountain Of Information for your area, involved in your local community and are the go to for details, direction, knowledge or advice. If you do get asked a question you don't know the answer to, indicate you will find out and do so as promised quickly making the call right there and attempting to promptly shed some light on the concern, the missing information. You'll find out. You teach others what you have learned from the owner, past history of sales, talking to the neighbors, the fellow who pumped the septic and knows where it is, and have gathered the low down on this real estate you are privledged to be able to sell. If you are involved in the process and expect a commission for the sale of real estate, you have to know the real estate. Know the situation of the person you represent, their time table, desires or conditions that affect the sale. You don't just show up for a check and smile at a closing. Do your "homework" on the property or person you represent.

To say "I don't know" is like being in a classroom for the day of the big final exam and you have not opened a book, asked any questions or were sound asleep in the class when the topics were covered that are now being tested on. I don't know if you will graduate to the next listing class because each property, each buyer and seller is a course of study, unique, and why a full time professional Realtor is neeeded to make the sale happen. You do the match maker job of bringing seller and buyer together all the way to the closing and after. When you the broker know your stuff inside and out, folks feel comfortable, relaxed that someone like a pilot of the airplane knows what the heck is going on in this real estate process. Worries cause doubt. Doubt causes folks to drag their heels and become reluctant. No sales makes Johnny or Jane Broker frown and irritable.

Maine REALTOR Andrew Mooers - Maine Is Simple Living, Affordable Real Estate, Friendly People.

Waterfront in Maine...now that is living, relaxing, enjoying life and making a wise investment.

You know they never made enough lakeshore and stop making anymore right? Enjoy the real estate waterfront video. Ask some questions on this oversized lot, new cottage or home depending how you finish it off.

     Grand Lake is Maine's 3rd largest. That means hours and hours of coves to explore, fish to catch, 16,000 acres to sail, boat.

Have picnics on the islands, enjoy camp fires or rent it out for profit.

Maine, get here just as quick as you can.  Time to start owning lakefront property for your loved ones to enjoy. You said you were slowing down a little, going to enjoy life more. This is what you had planned, what you were looking for right? Wgen can you get here to see it first hand?

Maine REALTOR Andrew Mooers info@mooersrealty.com 207.532.6573 Log on www.mooersrealty.com

 

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It is amazing how lousy the water quality is in heavily populated areas and how expensive drilling a well in the country areas is.

For years in Northern Maine, $2600 would get you a drilled well with lots of water and a submersible pump to boot. Now the figure is closer to $4800 from my experience. But regardless of the current price tag, our wells are not 700 feet deep, water is plentiful. Less demand or population. Less "straws" down into the ground aquifier and lots of supply according to the state of Maine concerning wells.  A well that is 60 feet and not over 250 feet is common.

     I have a brother who lives in Boxford MA who I believe has a 700 foot plus well and without hurting his feelings, even with tons of filters, softeners, the water quality is poor, the quantity is nothing to write home about. Anyone should have clean water, lots of it and not worry about running out or getting sick. Some northern Maine water wells are fourteen feet deep, with washed crushed rock on the bottom and concrete 3-4 foot tiles stacked and covered. I would not want to be trying to water forty thirsty head of cattle or horses with this type of well but they do the trick for single family homes if the teenage showers and wash loads are kept in check.

A dug well is economical and serves the purpose, especially for a Maine recreational woods camp or vacation retreat.

If you have property next to a lake, the soft water from that body of water can be used for seasonal use although I know of year round lakeside residents that have the line buried below frost and that have tested the water satisfactorily for personal consumption and cooking.

Maine REALTOR Andrew Mooers - Maine Living Is Plain And Simple, Friendly, Low Cost But High Quality!

    

Long winded ad copy, lousy big as an outdoor drive in slow loading images that are dark, grainy, not cropped properly and lots of wordage that just wastes time.

Ads for real estate that are like someone had a blank canvas and just hurled balloons of paint helter skelter at them. Wouldn't it be super if you could just shovel in all kinds of information, any old images, a thrown together collection of video clips and voila, the real estate trash compactor and garbage disposal would snip this, tweak that, give it an over all polished enhancement? Maybe the reason the final product does not come out effective or coherent with a wallop of excitement or punch to make an impression is because too many cooks in the kitchen in a large real estate office.

     If everything is delegated and no one is cross trained it is like whispering something important to the fellow to your right who does the same down the row. And the final holder of the secret is asked to repeat it back and whoa, that information distortion is nothing like the original message. With the tighter economy, army of one real estate agents/brokers are tackling the job quickly, efficiently. From start to finish with total hands on from listing, marketing and to the closing of real estate they can watch costs and run circles around Goliath mega offices that are slow and getting more sluggish as key office staff is reduced, eliminated. David's that know everything about the listing, the owner, that shot all the stills, flimed and edited the video, wrote the copy for the blogs, mls insertion and local ad can are effective real estate snipers in the local market pulling down the low and high hanging real estate fruit one by one. There is no waiting for the next guy on the team.

The high energy, creative single proprietor real estate agent/broker is one efficient machine. He waits for no one else in the real estate production food chain.

He doesn't even own a water cooler let along stand around one or take part in talk about when the market will do this or that prediction dribble. He has work to do, tackles the tasks and is running hard. In and out and on to the next real estate mission with a high degree of efficiency, less waste in time, money and resources. These smaller, leaner meaner agents wrote the book, saw the movie on each listing and owner/buyer they deal with from start to finish.

Maine REALTOR Andrew Mooers - ME is simple, honest, down to earth people, 4 season beauty for sale. 

   

  Life and death operations, with no tolerance for an error in judgement.

Real estate sales are just as important to the owner of a home eighteen states away trusting their broker to guide the process. Steering around property potholes, training and experience to get the place sold no matter what the market. If an owner rents to the wrong person, who does not pay, lets the garbage pile up, does destruction and keeps the place from selling due to a court dog and pony show eviction, financial ruin and monetary nickle and dime bleeding to death can happen. The owner could lose the property they had equity in. The juggling of two places, with their new home eighteen states behind and the bills from the old place added to the market's uncertainity can cause health problems, financial drain to the point where they have to let go. Their credit can be shredded. And many sleepless nights tossing and turning while waiting for the closing are all in the hands of the professional, the Realtor at the helm of this listing, marketing, real estate sale process.

     

Home buying eight thousand dollar tax incentives, the short sale process, using the media to the hilt with video, blog posts, websites all tuned to SEO perfection to purr and expose. Making the phone ring, the emails flood in, the office visits, property showings, sales to happen.

That's what constantly learning, driven real estate agents/brokers do full time pushing to be better, quicker, smarter. They seen all kind of markets, weather real estate storms, handled the property crash cart. They know how to breath life into one others would term a dead listing. So in many ways even though real estate brokers don't do kidney transplants, or remove cancers, the family needing to sell, or hoping to buy is counting on the guy or gal wearing the "R", the hardest working letter in the alphabet.

Maine REALTOR Andrew Mooers - ME...Get Here As Quick As You Can If You've Had Enough City Life.

    

People come in all shapes, sizes, colors, temperaments. Real estate is the same way.

So when Joe or Josephine Broker take pen in hand or sit down to the keyboard to create a real estate advertising piece, it is not one size fits all. If the ads in the Sunday paper seem to be all the same vanilla plain jane and even interchangeable, that newsprint and space is being wasted. If the ad is written in the hurry it shows. If the person writing the ad has never been to the property, to be safe, it is bland. Or they are grasping at something to post that is different, remarkable, worth mentioning. This copy is lacking the highlights, the sizzle of the steak. Maybe all the writer had was the hard to read hen stratchings on the comment notes when the listing was hurriedly created, thrown on a desk and not posted by the lister, the guy who has walked thru the place, taken the pictures and video.

     When you create an ad, do you describe the property and assume the standard position on same ole same ole blurb? Why? If you were looking for real estate, wouldn't it be great if the ad spoke to you about the property. If it asked a question like "How does this yard grab you?"? And instead of a front straight on shot with four cars in the yard at sunset with bright sun obscuring the view as it floods the camera, shutting down the exposure for a dark image, you show the spectacular rear yard, or sweeping staircase as the lead photo? Or the big backyard with a home inset from an attractive angle? Isn't that creating eye candy, the copy making your ad stand out, expecting an answer or opinion of the reader, viewer? Asking questions is the best way to learn about someone, something and to elicit an opinion, indicating you care what the other person thinks or you need a reaction, a comment. And if you also put yourself in the moccasins of the reader, viewer and hit a chord with the ad that is so timely, so tailored to their life need at the time.

     For example, three day Memorial weekend just happened. Wouldn't it have been nice to have a place on water in say Maine to run away to for burgers, friends and family around a camp fire with loons crying, the moon out and dancing small diamonds off the smooth as a bottle lake you get excited about from your lawn chair? Do your ads hit a need, relate to the special niche audience you are after or are they always one size fits all copy, images, video or blog posts?

The ad headline for this property could be "What Do You Want To Be Doing Next Memorial Day Weekend? or "You Work Way Way Too Hard, Have A Lawn Chair, Take A Load Off Your Feet". Both are not charging into the "Nice Place On A Lake With Nice Lot" standard procedure. Brokers are not robots and their ads should reflect the excitement, passion about what the property has to "speak" to others about. Do your local real estate ads talk or are they sleepy, boring, pretty much interchangeable and look like most of the others on the weekend edition herd in your newspaper or on line in a marketplace collection?  Do you show the benefits to owning the property, the activities the buyer is going to enjoy, the area it is in in your videos, the copy write up and image array? Why not? Isn't that what would hook your interest, not just seeing a tired not even rewritten lack luster ad copy week after week with the same mls photo never rotated or revisited when the snow is off the ground?

Maine REALTOR Andrew Mooers - Take it Easy, Live A Little In Maine, The Way Life Should Be.

    

    

Had it up to here with people? Want to be off the beaten path...not because you are running from the law.

Because you don't want to bother anyone, want the same treatment in return.

Have you come to the conclusion running away to Maine is the only way you are going to pull it off to enjoy your retirement years or find a hideaway vacation spot?

     Consider this home, and enjoy the Maine home for sale video for it. Two baths, 3 bedrooms, full cellar, near large river, dead end paved road quiet. Maine..get here as quick as you can.  Aroostook County, hear it calling your name? $119,900 is what the sticker price is. no misprint, $119,900.

Log on www.mooersrealty.com

207.532.6573

info@mooersrealty.com

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info@mooersrealty.com Log on www.mooersrealty.com   

            

    

A brain surgeon, diamond cutter, defense lawyer, carpenter all need to develop a strategy before the operation starts.

 Every listing a real estate agent/broker takes requires a different approach. The stategy varies because every property is different. Every market varies. All locations are not the same and offer something special to brag about, to talk up or obstacles to over come. No home, farm, waterfront cottage, mom and pop business is identical. Like being dealt a hand of cards, study of those cards before playing is key. And there is a clock ticking...the seller's need to get the sale completed, and another listing clock that reminds you time is precious and retreat to redo a faulty approach is not an option.

     Some properties have issues, former owners or renters that were not so good for the place. Or instead of abuse it may entail just neglect and deferred maintenance. A REALTOR's own doubts on who would want to buy this property has no place in the day to day real estate operation. Shut down that knee jerk reaction to the smells, the ills, the impression of the place and reserve judgement, becoming the real estate's biggest fan. Money from seller to correct the problem may not be available or diminishing returns syndrome kicks in on other new listings because too big a job list. Sometimes, other than a good cleaning, removal of rubbish, debris and a few light bulbs, a mowed lawn is all you have to work with. Like finding only a can of corn in your cupboard, a few potatoes left with a little milk in your refrigerator, so it looks like corn chowder for dinner. Too complicated a surgery sometimes so be honest, down to earth, one on one with the customer. 

Don't let the listing growl at you, intimidate you. Don't be scared of your listing, or dwell on the negative, what's lacking, why it will never sell.

Be happy, don't worry now... mon (song chorus in background.)

     So you tackle, study, plan and advise the owner on the highlights, the best effort to put into the place with the maximum return and from which direction or approach you prescribe.  You the professional with vision to decide what are the highlights to weave into your marketing propaganda, where the place excells, what makes it stand out. In the case of a plain jane, lack luster listing, the price may be the saving grace to spotlight, showcase, shout out to the world. Before you take images, shoot video, post the property in blogs, on realtor.com, on your website and do the splash, do you have a mental blueprint of how the real estate marketing approach for that listing is going to unfold and look like? Every property is not alike. This is not your first rodeo and you have a drawer full of event t-shirts to prove it right?

     Remember the location, location, location chant or mantra your practices real estate instructor taught and quizzed you on? Also remember the supply of the property out there like it, and find distinctions to make it shine, rise above, get exposed and sold in the shortest marketing time.  Like a doctor's physical, a real estate agent/broker studies each listing one by one to not make them all market the same, to avoid all the copy sounding interchangeable, to assure a listing is not blah, boring, neglected or lost on real estate radar. 

      Like a large family, there are other company listings competing for attention with a good supply these days. Creativity is easy. Just watch in other markets how each property layout is done, the copy written, the images and video used to create something that makes an impression. Create layouts, copy, imagery, video that goes deep in the customer and is remembered after learning about it. Broadcast it, plaster it, expose it everywhere. That's how you sell lots of real estate. Many times its where the property is is all you have to beam about, that takes up center stage and you remember our three "L" stutter. Be happy, get excited not sad about your real estate listing.

Maine REALTOR Andrew Mooers - Maine Living Is Simpler, Healthier, Down To Earth And Friendly.

You are a hunter, fishermen, snowsledder, skier and want access in Maine to the sport you love.

You need a Maine guide to explore, discover Aroostook County. Owning a Maine sporting camp operation. Would you rather replace your nine to five, the commute to work and traffic delays? Trade in your old job for one inthe Maine woods, enjoying the lakes, rivers, mountains. A sporting lodge business in Maine can be used by church groups, as an executive brainstorming retreat, weddings and the many sports you love to share with customers.

Maine license plates say "Vacationland".

  Welcome to Maine.

Enjoy the Maine sporting camp videos for these two options, the first a new real estate listing in Ashland Maine. The bottom one in Bridgewater ME. Both in Maine, but one in the woods off the beaten path, the other on a paved maintained road near Big Rock Mountain Ski Area in Mars Hill,ME.

info@mooersrealty.com 207.532.6573 Log On www.mooersrealty.com

 

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Big family? Spend all your spare time together? Gather here in Northern Maine and use either of these properties as your own private Disney Land in Maine.