Maine Real Estate For Sale !

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Sell the sizzle...not just the steak....

In advertising write ups..short sentences, questions that appeal to the needs/wants/desires of the reader or viewer and lots of adjectives that nail it.  Fantastic, panoramic, sportsman's paradise, blah blah blah.  Have some fun..."Take this house and LOVE it!" for a caption.  "How good are you with a skill saw?"   With vacant land  "See your new home?  (Pointing)  Right there..the one you are going to build!  We can see it and make it happen" .  Reverse copy...to make it black with white type...don't do it the way everyone else does it.  Dare to be different.  Many brokers whine they hate doing ads.  Well, your buyers and your sellers are reading them.  And you're spending the money anyway..why not make them rise above the "Nice 3 bedroom, nice yard, nice colors..." type blurp everyone uses.  If it was you looking for a house like this, what would trigger your interest to call, to see, to buy?  And what features do you care nothing about but someone thirty years older or with different hobbies would die for the place if you just point it out.  Heck rhubbard in the back garden and a place for the bird feeders off the deck in the sunshine could make someone say "Yessss!"  I want that!".  Broaden  the appeal by inventory of all the features.  If the place is plain jane Olive Oil nothing fancy, the price will make your wallet smile, the payment is sooo small that you'll have money left over for luxuries like gas, food and other obligations as your paycheck gets sliced and diced with household/life expenses.  Money left over...cheaper than rent, stop renting, start owning.   If there is a huge yard for the kids to play and entertain themselves for part of the day outside with other neighborhood kids, brag it up.  Just because your kids are gone and that would not be an appeal for you, think of others...play the cards you have with the property you listed.

Playing In The Snow

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Comment balloon 0 commentsAndrew Mooers | 207.532.6573 • January 30 2007 10:21AM
Sell the sizzle… not just the steak…
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In advertising write ups.. short sentences, questions that appeal to the needs/wants/desires of the reader or viewer and lots of adjectives that nail it. Fantastic, panoramic, sportsman's paradise, blah blah blah. Have some fun… "Take this… more
You are what you drive… (Not necessarily)…
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A Big black hummer cruises into your office parking lot. This driver can afford anything… all your listings. Not necessarily. He or she may want this elegant Victorian… but a quick trip to the bank and suddenly they make 7 digits… but spend 7… more
Remove The "I" "I" "I" from your…
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From the time you were as tall as the kitchen table top, you were told over and over in school to go easy on the "I" in your writing. Try not to start sentences with "I". Kinda like salt… go easy on the the stuff… more
Everyone Loves A Parade (Marching Band Music Playing Loudly)…
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You sponsor a little league team… a hockey team, soap box derby racers… right? You should. You make your money in the little burg or big city and need to sponsor youth in the many outlets available to you. Its fun, you open your sphere of… more
Two Birds, One Rock Thrower (squinting taking aim… )
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Picture this. You have an appointment at four pm to show the little bungalow with the picket fence and rotweiler this afternoon. Don't forget the piece of bologna for Spike. But while you are there, plan appointment number two… more
I'm Okay, You're Okay… (glancing over shoulder)
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Fact. There are folks with mental illness among us. You have listed property with sellers that have a tad of mental illness. You have dealt with stressed, paranoid buyers that are obsessed with the process happening warp factor five… like a… more
Budgeting Your Time…
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Work Smarter Not Harder is not a catch phrase you have not heard before. But if you make a serious effort each day to plan that day, more can get accomplished. Waiting at a property to show it? Maybe you should have had the client meet at… more
Peddling Rural Maine Property…
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When you live in a little rural Mayberry type town, that is what you are selling… small town values. Friendly people and a community that cares. Trusting, no locked doors, willing to help. Northern Maine prices are so much lower… more